10 tips for planning a successful franchise convention
Writing this article is very timely for me, as I am currently in the process of finalizing the last details of my own brand’s annual franchise convention which takes place next month. It’s always a great weekend filled with team-building, learning, networking and development and our franchisees are still talking about last year's event.
The answer to the first point is a simple one. An annual franchise conference is the one single occasion each year when the entire franchise network comes together. Yes, all good franchise brands will provide forums for their franchisees to interact online in some way, but there's no substitute for bringing people together face to face. A franchise convention is much more than just an excuse for a party though.
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