Legally-blind Alabama woman helped make McDonald’s orders easier for visually impaired

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Legally-blind Alabama woman helped make McDonald’s orders easier for visually impaired
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Krista Hamilton has had to learn what it’s like to live without sight in a world geared toward those who have it. Just the simple act of going to a restaurant - something she’d done her whole life - became complicated after she lost her sight.

Through her teens, she worked in the family business with her brothers and parents, who are franchise owners of 10 McDonald’s restaurants in Etowah, Shelby, Jefferson and Talladega counties.

Hamilton, 29, knew the burger business, having worked in various jobs at the family business prior to heading to Samford University to study Interior Architecture. Just the simple act of going to a restaurant - something she’d done her whole life - became complicated. Last year, McDonald’s began rolling out a new version of its self-service kiosks, the touch-screen devices that allow customers to order from the menu and pay without talking to a cashier. The company introduced the kiosks in 2015, but began updating them to be more accessible to the visually impaired after recommendations by the National Federation of the Blind.

For the blind, the kiosk has a headphone jack on the side, with braille instructions. When a person inserts headphones, the voice navigation program reads the menu while the customer manipulates five keys - up, down, right, left and center - to get to the desired items. The voice also prompts the customer to pay.

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