Lawsuit alleges Juul targeted non-smoking teens with Nickelodeon ads
This isn’t the first time such an argument has been made. In January 2019, Stanford Medical School, through itssuggesting that Juul used specific cues intended to appeal to young people.
These included “models in their 20s” wearing clothes and posing and ways “more evocative of underage teens than mature adults,” emphasizing “sweet and fruity flavors, especially mango,” and using of “social media influencers as brand ambassadors.” A few months prior, cofounder James MonseesAdvertisement“While we have not yet reviewed the complaint, we remain focused on resetting the vapor category in the U.S.
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