'I think I am beautiful because of my big hands, my big feet, and my deep voice, although they do make me noticeably trans. At the end of the day, you have to embrace what you've got,' ❤️ Lavernecox shares.
As I sit on a dimly-lit photo set waiting for our interview to begin, I hear the faint hum of opera singing floating down the hall — faint and low at first, then louder and higher pitched as it gets closer. The two large wooden doors to the room burst open, and in waltzesin a sparkly mini body-con dress and a cropped blonde wig, every inch as fabulous as you would expect.
Cox strides toward me with a huge smile as I reach out my hand to formally introduce myself."How often do you wash your hair" she asks me right off the bat, curving my handshake and plopping down on the couch like an old friend."Do you roller set it?"might have Hollywood's best stylists at her fingertips, but she's a hair enthusiast at heart. Today, that comes full circle as she celebrates a huge career moment: a hair contract with Matrix.
Cox's newest endeavor also makes her the first openly transgender celebrity to star in a campaign for the brand, something the actress considers a bold move in the beauty aisle."When you decide to hire Laverne Cox as your brand ambassador, you're making a statement about inclusivity," she declares."You're making a statement about inviting everyone to the table, which — honestly — is just good business.
In the case of Cox and Matrix, inviting everyone to the table is more than providing accessible, effective hair care, it's also about breaking down cookie-cutter beauty standards."I love that Matrix is no-frills, no labels, just results," she says."People are becoming more exuberant with hair, and they're playing with wigs and color just how we play with highlighter. Brands shouldn't limit that.
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