Latinx Voters Want More Than Spanish-Language Catchphrases. Will Candidates Deliver?

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Latinx Voters Want More Than Spanish-Language Catchphrases. Will Candidates Deliver?
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A recent MTV News/YouGov poll found that 52% of Gen Z thought speaking Spanish at debates was pandering. We talked to Latinx people about what it's going to take for candidates to reach voters

) or grassroots events that engage with a given community do not hold the same amount of distrust: Per the MTV News/YouGov poll, only 33 percent of respondents, and 21 percent of Gen Z, felt that candidates speaking a language other than English to an ethnic minority in their community was pandering. Simply put, young voters in particular believe context is key when candidates employ Spanish, or any other language beyond English, on the campaign trail.

Benjamin Frances-Fallon contends that the Latino vote did not exist before the middle of the 20th century, “at least as a subject of national political analysis and policy conversation,” yet even after the practice started in earnest, engaging “Latino” voters has been one of the most elusive tasks for presidential candidates nationwide.

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