.billboardlatin's Artist on the Rise, Ryan Castro, talks about singing in buses, his song 'Jordan' and more.
Get Rich or Die Tryin,, who baptized him as their very own “cantante del ghetto” .
His strategy back in the day consisted of uploading his music to YouTube and SoundCloud with no actual marketing plan. As his music got around locally, he landed on the radar of renowned Colombian artist Kevin Roldan, who he credits as being the first artist to “support my music and be involved in my project.”
It was then, about four years ago, that he decided to take his music career seriously and built a team. Now, with a strategic plan behind all of his releases, Castro has positioned his music internationally, with singles such as “Mujeriego” and “Jordan” entering both the“‘Jordan’ is the song that everyone identifies me with,” he elaborates. “I feel it’s my biggest hit because it relates to urban street fashion and my personal flow.
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