Give it a twist and in two minutes you've got hot coffee on the go.
—and when you expand out of beverages and into soups, noodle dishes, and other entrées, the rest of the world is full of options.
Domestically, however, such a product in the coffee space has yet to take off. But Philadelphia-based coffee roasteris taking another crack at, well, cracking the American market with a self-heating can of coffee. The brand has teamed up with a technology company called HeatGen to test-market a pair of canned coffees that can become piping hot with just a simple twist.
So how does it work? The bottom of the can houses a self-contained heating element that relies on a "solid-state" chemical reaction to generate heat,, and that is also, apparently, recyclable along with the can. Twisting the mechanism activates the reaction, and in two minutes the coffee inside reaches a temperature of 130 degrees Fahrenheit. From there, it's your choice to pour it into a mug or enjoy it directly from the container.
Full disclosure, I actually tried a similar product about ten years ago. My reaction at the time was "why isn't this everywhere?" But given that in the decade since I first experienced the technology self-heating cans have yet to sweep the nation, La Colombe is probably wise to let this potentially hot innovation simmer.
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