La Cocina Is San Francisco's Culinary Dream-Maker

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La Cocina Is San Francisco's Culinary Dream-Maker
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The food-industry incubator knows that it takes more than kitchen space to build a business.

When Hang Truong's husband passed away two years after she moved to San Francisco, she suddenly found herself in need of a way to support herself and her young daughter in the most expensive city in America. As a Vietnamese immigrant with some culinary training, Truong thought she might start a restaurant. But she was scared: “I didn’t grow up here, so there’s a lot I don’t know [about business], plus there’s the language barrier.” She worried that they would have to move.

After spending a year and a half at La Cocina, a culinary incubator that provides low-income immigrant women and women of color in the Bay Area with the educational, financial, and marketing support to launch their own businesses, things looked very different for Truong. In 2017, she launched Noodle Girl, a Vietnamese noodle soup shop that draws enthusiastic lunchtime crowds at La Cocina’s five-shop cantina on UC Berkeley’s campus.

Truong is one of many women who have partnered with La Cocina to open brick-and-mortar spaces. Its graduate roster reads like a who’s who of culinary innovators, including

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