Kurata styles Billie Eilish, most recently putting her in Simone Rocha and Chez Ichiro looks for 'Saturday Night Live' in December.
A native of L.A., Kurata bought her first pair of L.A. Eyeworks Montrose frames, or “fashion glasses” as she calls them, at age 18, and still wears them today. “It was one of the few stores that was on Melrose Boulevard that’s still around. And that’s where you went for cool glasses,” she said, reflecting on how glasses have gone from nerd to mainstream fashion in the past 30 years.
Kurata’s relationship with L.A. Eyeworks flourished as she started her career. “They’ve always been so supportive whenever I needed to borrow and use things for a shoot and I was happy to model for them,” she said. Gherardi said the time felt right coming out of lockdown to once again let the sun shine on the brand, which has more than 1,000 points of sale worldwide. One of several big optical brands to emerge from L.A. alongside Oliver Peoples, Barton Perreira, Dita and Blake Kuwahara, L.A. Eyeworks also offers artist-edition cleaning cloths and cases, monocle peace-symbol necklaces and pin sets with such phrases as “Freedom from sameness.
“It was riding that swell of things being good internally and hoping they were going to be externally,” said the designer of the decision to release new sunglasses, priced between $400 to $495, sharing that L.A. Eyeworks, like the greater optical industry, has done well during the pandemic. As for choosing Kurata as the face for the collection, “We love her sensibility, her fearlessness around pattern and color, and her straightforward approach,” Gherardi said. “I also love how she is so completely low-key with those whom she works with.…She’s exuberant, don’t get me wrong, but she’s just cool and has a particular eye we appreciate deeply.”
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