Saudi Pro League side Al-Hilal have reportedly offered a billion-dollar deal for Kylian Mbappe. They're betting that modern soccer fans follow players, not clubs.
Cristiano Ronaldo has almost 600 million followers, four times as many as Real Madrid, and his global popularity can be seen by how his current club Al-Nassr have more Instagram followers than Tottenham Hotspur.
But through big-name signings, the league can take a shortcut, attracting soccer fans who follow players rather than teams.by the European Club Association in 2020 found that 13 percent of fans from the seven countries surveyed supported their club because their favorite player plays for them. That figure jumped to 31% in India, suggesting that many soccer fans outside of Western Europe follow players rather than teams.
for players until 2030, so Mbappe’s move will take up a sizeable chunk of that. It also seems overvalued, and could make other clubs push for even higher fees for their players in the future.
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Saudi Soccer Team Al-Hilal Submits World-Record $330m Bid For French Star Kylian MbappéThe Riyadh-based soccer team Al-Hilal has submitted a world-record $330m (€300m) bid to French side Paris Saint-Germain (PSG) for Kylian Mbappé, one of global soccer’s most dominant young stars. Pa…
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