Yayoi Kusama, queen of dots, is painting the town, and Harrods, together with Louis Vuitton.
and Louis Vuitton, Harrods has been stretching the idea of experiential retail and engagement, taking art and design to the streets and to the masses, in a bigger way than most museums or cultural institutions.
In others, Kusama paints her signature chubby dots on the window glass, or sits atop a stack of Vuitton trunks watching the Vuitton brand logos float around her like snowflakes. While this may be Vuitton’s second collaboration in a decade with the 93-year-old Kusama — and its biggest project with a single artist — it is first for Harrods in many respects. It marks a post-pandemic bounce back for the store which, like so many others, was dented by lockdowns and a decline in foreign tourism.
According to industry sources, the takeover generated more than 25 million pounds in sales, and transformed Dior into the number-one bestselling brand at Harrods. Harrods declined to confirm any figures, but said Dior was a “top performer” throughout the 2022 festive season. Kusama’s work also foresaw today’s appetite for immersive experiences, and of works that are shareable on social media, said Arnault, who earlier this month was named chief executive officer of Dior in a major management reshuffle. She’ll take up her new job on Feb. 1.
Vuitton said its artisans developed a special screen-printing technique that replicates the 3D texture of Kusama’s brushstrokes, “allowing the touch of the artist’s hand to be felt.” Further inside the store, the permanent Louis Vuitton space has been transformed into a Kusama wonderland with shiny painted balls, dotted walls and floors and shop assistants dressed in dotted white coats.
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