For many years, Kultura has been the go-to place for uniquely Filipino products. From apparel, homeware, and even personal care products, Kultura serves as a platform for homegrown brands to thrive. Know more:
For many years, Kultura has been the go-to place for uniquely Filipino products. From apparel, homeware, and even personal care products, Kultura serves as a platform for homegrown brands to thrive.
“We are with our MSME partners as they navigate mainstream retailing and provide the platform that the need. We’ve built our supply chain through partnerships with these MSMEs from all over the country,” said Ivy Yap, President of Kultura. One company that has benefited from this is Wonderful World of Wellness, the parent company of the all-natural personal care brands Jabon Jabon and Sibol. The brands offer locally-sourced and genuinely natural products.
Aside from providing genuinely natural products, Jabon Jabon and Sibol also created employment as they continuously grew their product line to 20 full time employees. The owner Ricky Lopez also shared that Kultura’s Support Local campaign and the launch of its online store have helped keep their brands visible and accessible to consumers.Another SM partner, Cocobody shared the same sentiment that being a partner local enterprise helped them uplift the communities.
To create its products, Cocobody practices fair trade as it sourced coconuts from Maguindanao and Lanao del Norte, two of the poorest provinces in the Philippines. They also employ indigenous tribes and local communities for their workforce.But beyond employment, Cocobody instills upskilling to their workers too.
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