Kroger Co on Thursday said it would launch its own line of meatless burger patti...
The supermarket chain, which was one of the first retailers to sell Beyond Meat’s plant-based burgers, will sell the products under its “Simple Truth” brand and include deli meats, sour cream and queso.
Companies including Tyson Foods Inc and Perdue Foods are also rolling out products made of plant-based meat as vegan diets gain popularity. Piper Jaffray analysts estimate sales of plant-based meat could account for about 7% to 8% of the $80 billion meat industry, with much of it coming from new, refrigerated products with a look and feel more similar to grass-fed meat.Our Standards:
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Kroger unveils plans for a line of plant-based products, including sausage and deli slicesSimple Truth, a line of plant-based products including patties and ground imitation meat, will launch this fall. Kellogg and Hormel unveiled plant-based products on Wednesday
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