Krispy Kreme is tapping its 'strategic doughnut reserve' and will sell a dozen original glazed doughnuts for the average U.S. gas price on Wednesdays.
Krispy Kreme will set the price based on the average price on Monday of that week, the company said. It will then post the price on its social media pages andKrispy Kreme will price Original Glazed Dozens at the national average for a gallon of regular gasoline on Wednesdays, the company said.
"While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze," Krispy Kreme Chief Marketing Officer Dave Skena. "Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs... So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time.
Customers can get up to two dozen original glazed doughnuts, each for the price of a gallon of gas, at participating U.S. locations, via drive-thru, or for pick-up by ordering online and through the Krispy Kreme app, the company said. to anyone who showed a valid COVID-19 vaccination card.
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