NEW: KPMG_Canada bought a worldofwomennft NFT for 25 ETH for its latest crypto experiment. elitanjourno reports
The consulting giant said the impetus of the NFT purchase was to better inform how it advised clients looking to enter the space.
“NFTs unlock a new channel for organizations to engage with their customers, while also underpinning innovation through the secure digitization of assets,” Benjie Thomas, managing partner at KPMG in Canada, said in a press release. “Having now gone through the process, we are well-positioned to guide our clients around building a corporate NFT strategy, including acquiring and safeguarding NFTs.”
World of Women has seen a meteoric rise to the top of the NFT charts since its launch in November, touting an 8.5 ETH floor price on secondary marketplace OpenSea. The project has benefited heavily from promotion by actress Reese Witherspoon, whose media company Hello Sunshine partnered with the project in February.
KPMG isn’t the first corporate giant to ape into splashy NFT purchases. Last year, Visa made headlines byThe leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a
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