Korean entertainment powerhouse CJ ENM has entered into a strategic partnership with leading Japanese animation studio Toei Animation as it continues to expand its global footprint. Under the agree…
. Its library numbers 13,100 episodes, including 255 feature films and 288 television series.
The two partners will now work closely to co-produce premium content that appeals to a global audience, be it new projects or those based on existing IP. They have formed a task-force with creatives from both sides to accelerate production. “Toei Animation’s IP has great potential for transmedia or cross-media storytelling, as they have an existing strong global fandom and appeals to a wide range of age groups. We are also excited to see how CJ ENM’s original content that expands over 5,000 different IPs will be able open new doors of creative possibilities for Toei Animation,” said Jongmin Yi, Senior Vice President of CJ ENM’s Content R&D Center.
Added Takashi Washio, Executive Officer and Executive Producer of Production Department at Toei Animation, “We look forward to working with CJ ENM, a company that has been recognized for its borderless content and its influence in shaping some of the new trends in the global media entertainment landscape.
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