WWE data shows that Seth Rollins and Kofi Kingston rank among the worst-drawing world champions of all-time.
over the previous year while SmackDown's were down by 11% as live event attendance dropped by 2%. Those dips in TV viewership and live event attendance were less indicative of the drawing power of WWE's world champions, including Brock Lesnar, AJ Styles, Daniel Bryan, Kingston and Rollins and more indicative of WWE's lackluster programming, which had struggled to consistently put on entertaining feuds and storylines.
The bottom line is that when the WWE Network was launched in 2014, it effectively put an end to the days of champions being individual draws. Unless your name is John Cena and you're a massive star who is able to, it's largely going to be up to WWE's creative team to make fans want to go to non-televised house shows.
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