Leaked memo shows how Knotel's CEO planted a feel-good story and his playbook for burying news about job cuts at the flex-office startup
, CEO Amol Sarva sent a company-wide email with his media playbook, which twice referenced the need to "bury."
Sarva's theme for the story was real estate's role to play in helping the community during the coronavirus crisis. about Knotel providing its empty space to governments globally for coronavirus relief efforts. About two and a half hours later, Sarva sent the email with his communications playbook and the bullet points he communicated to the publication. Commercial Observer editor-in-chief Max Gross said while he couldn't comment on Knotel's public-relations strategy, the parent company's investment did not influence the publication's coverage.
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