Fragrance is dominating the wish lists — and shopping baskets — of consumers this summer.
Online purchases of fragrance with Klarna have increased by 81 percent versus the same period last year, and the category also largely commands the platform’s list of most-savedDespite this, it’s blush that has endured the most significant increase in demand on the platform as
of late, with online purchases of blush products made with Klarna rising by 672 percent in June 2022 versus June 2021. The TikTok-viralPurchases of black eyeliner and lip stain made with Klarna have also increased by 109 and 43 percent, respectively, in June 2022 versus June 2021.
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