Today in Paris, Demna Gvasalia unveiled his second couture collection for Balenciaga—and not only were there plenty of celebrities sitting in the front row, but walking the runway too.
, Bella Hadid, and Naomi Campbell walked through the historic Balenciaga salons wearing the house’s latest couture collection. The group was eclectic, a little bit unexpected, unbelievably glam, and as always, purely Balenciaga.It’s not the first time that Balenciaga has dipped its toe into the celeb-verse for its runway shows.
Of course, the cult of celebrity goes beyond Balenciaga’s runway too. They’ve had the likes of Justin Bieber, Cardi B, and Kim Kardashian star in their campaigns, and have even taken the latter to the. Balenciaga’s approach to harnessing star power is different from the more traditional methods of other houses that tap famous faces to become ambassadors. Instead, the Gvasalia effect is more meta; a comment on the cult of celebrity itself.
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