The brand’s name was called “baffling” and “problematic” on social media (via toofab)
"Our traditional garment is not... something you should use to make a cute pun with your name and slap on a trademark," a person tweeted.star received major backlash on social media -- particularly from Japanese people -- after releasing her new shapewear brand, Kimono, on Tuesday.
While some critics are simply not into the collection itself, it's the brand's name, Kimono, that hasstirred controversy -- as the shapewear line shares the same name as the traditional Japanese garment."Finally I can share with you guys this project that I have been developing for the last year," Kim tweeted Tuesday. "I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.
She added, "I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn't find a shapeware [sic] color that blended with my skin tone so we needed a solution for all of this." According to the photos Kim released on her social media and on the brand's side, Kimono Solutionwear consists of bodysuits, high-waisted underwear, and one-legged shorts.
Despite the line being size and color inclusive, many people are not happy with Kim's new business venture and see the appropriation of the word kimono as an offense against Japanese culture.I’ve been passionate about this for 15 years.Photos by Vanessa Beecroft
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