'Kidults' age 12 and up are buying more toys than ever, with teens and adults driving significant growth for the industry thanks to the pandemic and TikTok
The toy sector is experiencing a rise in teenage and adult consumers, who are purchasing nostalgic board game, craft set, collectible figurines, and plush stuffed animals.
"The adult consumer was looking for something to soothe their anxiety and stave off boredom — an adult pacifier, if you will — during these difficult nearly three years," Lennett said."And, because they had stopped doing other entertainment activities outside the home at the height of the pandemic, they had the extra money to spend. Now many of them are hooked."
Among kidults, Lennett said the most popular toy categories are building sets, plush items, action figures, collectibles, trading card games, and sports trading cards. Top brands include Lego, Squishmallow, Funko Pop!, Marvel, DC, Pokémon, and major sports leagues like the NFL, NBA, and NHL. On social media, platforms like TikTok are playing an increasingly significant role in attracting Gen Z and millennial consumers to everything from
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
From Twitter chaos to TikTok bans to the metaverse, social media had a rocky 2022From Facebook's troubled pivot to the metaverse to Twitter's management chaos to industry-wide layoffs, social media companies have had a rocky 2022
Baca lebih lajut »
From Twitter chaos to TikTok bans to the metaverse, social media had a rocky 2022From Facebook's troubled pivot to the metaverse to Twitter's management chaos to industry-wide layoffs, social media companies have had a rocky 2022
Baca lebih lajut »
TikTok Owner ByteDance Said Employees Improperly Obtained User Data Of Journalists To Find Media LeaksThe journalists reportedly included those who formerly wrote about TikTok security concerns at BuzzFeed News.
Baca lebih lajut »
TikTok star and WWII veteran 'Papa Jake' turns 100, wants future generations to know his storiesJake 'Papa Jake' Larson, a decorated World War II veteran with a sizable following on TikTok, turned 100 years old on Dec. 20, 2022. Here's a look into his life and times.
Baca lebih lajut »
TikTok Admits to Obtaining Journos’ Data to Hunt Down Leak SourceByteDance, the parent company of the video platform app TikTok, has admitted it inappropriately accessed two journalists’ data as part of an investigation into an internal leak at the company.
Baca lebih lajut »
China, US ByteDance staff accessed journalists' TikTok dataTikTok owner ByteDance reportedly confirmed employees in US and China accessed the user data of some US citizens, including 2 journalists
Baca lebih lajut »