KFC has launched a restaurant in China dedicated to a popular Chinese Communist hero. It's a rare matching of an iconic American brand with Communist propaganda.
CAPTION CORRECTION CORRECTS OPENING DAY: FILE - In this March 5, 1997, file photo, Chinese wait outside a movie theater featuring a poster promoting a movie about Lei Feng, a soldier in the 1960's who was promoted to hero and model soldier status by Chinese authorities, in Beijing.
The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21. The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.
In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.
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