It took a village to create Kendrick Lamar’s mind-melting new video for his song “The Heart Part 5,” which on the surface is just him performing in front of a red backdrop until you realize that hi…
to specialize in the technology — and the “The Heart Part 5” video appears to be the first fruit of a partnership between Lamar’s PGLang company and the “South Park” founders’ Park County banner to produce a new feature film for Paramount Pictures.
As Parker told the New York Times in October of 2020 , “[Deep fake] really is this new form of animation for people like us, who like to construct things on a shot-by-shot level and have control over every single actor and voice. It’s a perfect medium for us.” Lamar and PGLang partner/longtime creative collaborator Dave Free will produce the project alongside Stone and Parker. Paramount Pictures will handle theatrical distribution, home entertainment and television licensing rights on the project, with Paramount Plus acquiring streaming rights. Production on the feature is scheduled to this spring.
Lamar and Free launched PGLang in 2020, with the venture described as a multi-lingual company with aims to communicate “this generation’s creative language through mediums exemplifying the shared experiences that connect us all.”
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