Kendrick Lamar “Not Like Us” is directed by Dave Free and Kendrick Lamar.
The prolific rapper dropped his “Not Like Us” music video on July 4, and it included some very important people to him.Not only is there a scene featuring his fiancée Whitney Alford and their two young children, but Lamar is also seen surrounded by a crowd of his fans who can be heard rapping along with him on his hit.
In the music video, Lamar offers multiple visual nods to Drake and his career including owls, which is the bird Drake uses for his OVO label. Both rappers, who are former collaborators, released multiple diss tracks, with “Not Like Us” becoming the most successful. Even including his longtime love, Alford, and their children appears to be a nod to Drake’s song, “Family Matters,” in which Drake implied that Alford had cheated on Lamar. In his music video, Lamar and his family dance joyously and seemingly unbothered.
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