The Amsterdam design collective designed a standout new version of the GEL-1090, which will be raffled by End and all proceeds will go toward mental health charity Mind.
“The inspiration started with the core of Kassl itself, and how we can translate this into an Asics sports shoe. We make jackets to protect [the wearer] from the elements using our core oil fabric, while the purpose for this shoe was to contribute to Crafts for Mind, which is dedicated to protecting mental health.
The brand has already been expanding its remit and applying its signature oil fabric to everything from tote bags to furniture, even collaborating with Zara Home on a capsule range of modular furnishings, unveiled last September at Milan’s Salone del Mobile. “We didn’t use the word ‘Editions’ in our name for nothing. We like to work together and are always open. A collaboration with Asics felt like a comfortable marriage, since we ourselves like to wear Asics in our daily wardrobe and during sports.”
To mark the launch, model and meditation teacher Hannelore Knuts worked with Kassl to create a video diary where she showcases the new sneaker style with 30 outfits from her existing wardrobe.