The Milan-based, family-run interior design firm has just opened a Madison Avenue flagship and is eyeing additional sites in the U.S.
scene, as part of a larger initiative by the Luti family-owned firm to bolster its international retail footprint and better tell its brand story to a wider audience.
The new flagship, officially opening Thursday, has four tall windows on both sides of the store, which appealed to Luti. “We change the windows every two or three months, to make the stores really alive. Much of our sales are by impulse from passersby but also a lot of our products are accessibly priced so we have people coming in to buy as they would buy a dress.”
“In SoHo we had less traffic than usual and on Madison we had an opportunity because Florim, a fantastic Italian ceramics company we buy a lot from, moved to another location,” said Luti. “Our Madison Avenue flagship is better suited to showcase our wide range of new products, allowing for complete settings and layouts that truly enhance the shopping experience.”
Kartell’s range spans across various styles and environments, whether contemporary or classic, yet the products maintain a distinct identity. “We don’t like to speak of a particular Kartell style. With the creativity of the designers we work with and their cultural influences, their signature is on the products.”
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