Rapper Kanye West said he terminated the contract between his company Yeezy and Gap Inc. in part because “they have a lot of commitments to China,” and he wanted to bring industry back to America.
Rapper Kanye West said Thursday on CNBC’s “Closing Bell” that he terminated the contract between his company Yeezy and Gap Inc. in part because “they have a lot of commitments to China,” and he wanted to bring industry back to America.
West said, “It was always a dream of mine to be at the Gap and to bring the best product possible to the masses. And I always talked to them about doing products for $20, like the best product in the world designed at the same level of the top fashion houses in the world at $20 for the people. And so we went through three years. You know, honestly, there’s always like struggles and back and forth when you’re trying to build something new and integrate teams.
He added, “‘They have a lot of commitments to China. We wanted to do localized manufacturing, which is completely possible with the factories I’m buying here in California. We can actually bring industry back to America.”
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