Kanye West can't sell 'White Lives Matter' shirts because two Black men own the trademark.
CHICAGO --
Taking ownership of the trademark for the phrase, "White Lives Matter," was a difficult decision for the hosts, they said, but they agreed to do it "once it was clear that someone stood to gain significant profit from it, because as you've seen, even though he says some really hurtful, divisive and sometimes crazy things, he has a bit of a zealot following and every time he releases something, it sells out," Ward toldHe said that the phrase has more staying power than...
The trademark was first filed last month, data from the U.S. Patent and Trademark Office shows, on the same day that West wore a shirt with an image of Pope John Paul II on the front and the words "White Lives Matter" written on the back. He wore the shirt during a surprise catwalk event held at Paris fashion week.
Ja and Ward don't know why the listener initially bought the rights to the phrase but they speculate that when the term went viral again, the listener "no longer felt that they were the right person to champion those efforts."
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