How Yeezys make Kanye feel:
His career, however, has proved antic-proof. And he has channeled his intensity profitably, particularly when it comes to sneakers. As sales blossomed at Nike, particularly after the Air Yeezy II release in 2012, West felt that the company was treating him like just another celebrity dabbler. “It was the first shoe to have the same level of impact as an Air Jordan, and I wanted to do more,” West says. “And at that time Nike refused to give celebrities royalties on their shoes.
The partnership works both ways. Kardashian West seeks out her husband’s opinion on all of her projects, from themobile game to her recent shapewear line. When she brought him mockups for the latter, West wasn’t impressed. He sat down and drafted a new logo before personally redesigning the packaging. In any case, West’s advice isn’t limited to the creative side. “He’s just taught me as a person to never compromise and to really take ownership,” says Kardashian West, who ranks No.
Speaking of aliens, if you really want to see how West’s creative process works, then a visit to the Star Wars planet of Tatooine is necessary. Inspired by Luke Skywalker’s childhood home, West has been working with a team to design prefabricated structures that sport the same austere aesthetic, with the goal of deploying them as low-income housing units.
After a half hour or so, West appears satisfied with the state of the presentation and motions me toward a back door. We stroll out into the chilly, starless night, and I follow him up a dirt path deeper into the woods for several minutes until he stops at a clearing and looks up, wordless. There, with the hazy heft of something enormous and far away, stand a trio of structures that look like the skeletons of wooden spaceships.
West scoops up a 1050 Vortex Boot, which debuted in prototype form at Madison Square Garden in 2016. “I just looked at this line right here,” he says, motioning to a thin strip of blue masking tape on the sole. “I’m going to make this part of the boot. The inside of this will be blue. And I just go with the flow.”
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy EmpireKanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy EmpireKanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy EmpireKanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy EmpireKanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy EmpireKanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy Empire“I am a product guy at my core,” says West. “To make products that make people feel an immense amount of joy and solve issues and problems in their life, that’s the problem-solving that I love to do.” by zogblog
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