With its signature sound and a devoted fan base, BBWomenInMusic BREAKTHROUGH award honoree JYPETWICE is making an impact on the charts — and, soon, stadiums. 💥 Read the full interview with the international K-pop group:
Breakthrough honorees, this path feels a bit like destiny. Growing up, Chaeyoung says she looked up to the Wonder Girls, the first major K-pop girl group to try to cross over into the U.S. market: “They were the inspiration behind how I developed and became a singer.” TWICE’s label, JYP Entertainment — one of the original “big three” entertainment companies of the K-pop industry, which has produced acts like miss A, 2PM and Stray Kids — also happens to have been home to the group.
It’s uncommon for K-pop groups to last longer than seven years, even more so for one to still be as firmly united as TWICE. And the group is still evolving, finding new ways to be even more open with its fans. In 2022, it created individual Instagram accounts for the first time to share more personal moments — learning new hobbies like ceramics, goofing off and being normal 20-somethings eating street food on nights off.
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