Twice's new single 'The Feels' hits the Hot 100 this week, bringing the band to the chart for the first time.
For more than half a decade, Twice has reigned as one of the most popular and most successful acts of any kind in their native South Korea. The girl group has released an incredible amount of music in the years they’ve been together—five full-length albums, 10 EPs and a handful of compilations and reissues—and they’ve all been massively successful in a number of Asian territories.
Almost as quickly as they began promoting their releases in the States, they achieved things very few girl groups from South Korea had before. 2021 has been a year of firsts for the singers, as they have broken into the top 10 on the Billboard 200 albums chart, earned their first leader on the Top Album Sales ranking and as of this week, reached the Hot 100.which sees them pivoting to English in order to reach a larger audience in the Western world.
I recently spoke to the members of Twice about “The Feels” and what it means to them to perform in English and connect with their American fans like never before by doing so.
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