JYP Entertainment, home to TWICE, GOT7, 2PM, ITZY, Stray Kids and more, is expanding its reach thanks to a new partnership with Sony Music Entertainment's The Orchard.
SEOUL, SOUTH KOREA - JANUARY 23: Members of girl group TWICE attend the 8th Gaon Chart K-Pop Awards on January 23, 2019 in Seoul, South Korea. JYP Entertainment houses some of K-pop's biggest and most beloved acts and the South Korean super-label is expanding its reach thanks to a new partnership with The Orchard.Music Entertainment's The Orchard for global digital and physical distribution.
Those familiar with the partnership add that not only will JYPE artists have more opportunities for their physical products to reach fans—physical albums continue to be a hot commodity for K-pop supporters with album packages boasting pages of colorful photos, photo cards and other novelties inside—but will see the artists on more digital platforms starting today.
including 2PM, TWICE, GOT7, DAY6, 15&, and rising newcomers like Stray Kids and ITZY. The company has also been integral in the careers of historical K-pop acts like g.o.d, Rain, Wonder Girls, miss A and more, and notably saw Wonder Girls become the first-ever K-pop act to land a single on the Billboard Hot 100 chart with 2009's"Nobody.
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