“We're bringing a little bit of Soho to Milan,” said Jonathan Anderson of his new store on via Sant’Andrea 16, which blends the raw elements of his London store with Milanese polish.
Those windows will showcase the brand’s new collaboration with British rain boot company Wellipets, which launched for spring. The froggy-eyed rubber clogs come in green, yellow and blue, and their childlike charm is a fitting contrast to the neon lights in the window.
The furnishing is sparse, but packs a punch. There is a 1920s-era Cardinal Hat Pendant light from Lutyens Furniture in the main room. Benchmark Studio’sInside JW Anderson’s new Milanese store with Benchmark Studio’s black Iklwa chair by Mac Collins.On the walls are two oil paintings by the Chinese artist Hongyan. One is called “Sprinklers” and the other is called “Window.
He said that Europe, as a whole, is “exploding at the moment so opening here was a natural progression.” He said his third store will most likely be in New York.Since it opened in March 2020, shortly before lockdown in the U.K., the Soho store has become an integral part of the neighborhood.
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