Mint and menthol e-cigarette flavors are the most popular among young people. The Trump administration is weighing whether to ban them. Juul is still selling menthol.
Thursday: “We must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, attorneys general, public health officials and other stakeholders to combat underage use.”in the United States. Those flavors accounted for less than 10% of its sales. Still, it was a significant shift for Juul, which had argued for years that its flavors help adult smokers quit cigarettes.
Juul, the nation’s bestselling e-cigarette brand, has been besieged by scrutiny, including multiple investigations by Congress, the FDA and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products.
Underage vaping has reached epidemic levels, health officials say. In the latest government survey, more than one in four U.S. high school students reported using e-cigarettes in the previous month despite federal law banning sales to those younger than 18.
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