The agreement with New York, California, Colorado, Illinois, Massachusetts, New Mexico and Washington, D.C. marks the latest in a string of recent legal settlements Juul has reached with cities and states.
Electronic cigarette-maker Juul Labs Inc. will pay $462 million to six states and the District of Columbia, marking the largest settlement the company has reached so far for its role in the youth vaping surge, the attorneys general in several states announced Wednesday.
Like some other settlements reached by Juul, this latest includes restrictions on the marketing and distribution of the company’s vaping products. For example, it is barred from any direct or indirect marketing that targets youth, which includes anyone under age 35. Juul will also limit the amount of purchases customers can make in retail stores and online.
A spokesperson for Juul said with Wednesday’s settlement, the Washington D.C.-based company was “nearing total resolution of the company’s historical legal challenges and securing certainty for our future.”
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