E-cigarette maker Juul is trying to snuff out a habit from its early days: use of its own product at headquarters
Every new year brings a wave of smokers pledging to quit. Many people who work at Juul Labs Inc. have already ditched cigarettes. Trouble is, they won’t stop vaping in the office.
Vaping at work has been part of Juul’s culture since the startup’s early days. Last year, the leader of the e-cigarette market prohibited its staff from vaping in most of its U.S. offices, saying it had to do so to comply with local and state laws as well as some of its lease agreements.
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