Juul bought ads appearing on Cartoon Network and other youth sites, lawsuit claims
The suit, brought against Juul by the state’s attorney general, Maura Healey, presents some of the starkest evidence to date that the company was targeting young nonsmokers during its launch period, from June 2015 through early 2016.According to the lawsuit, Juul rejected an initial marketing proposal by a marketing firm it had hired, Cult Collective, that would have branded it as a technology company with a target audience of adult smokers.
The 66-page complaint includes images of young models that it claims were displayed in digital ads on websites, mobile apps and social media. It includes an extensive list of sites where Juul products were promoted that the lawsuit says were clearly aimed at teenagers and even younger children.Story continuesThe list where they ran includes educational sites like basic-mathematics.com, coolmath.com, math-aids.com, mathplayground.com, mathway.com, onlinemathlearning.com, purplemath.
The lawsuit charges that Juul attempted to recruit celebrities and social media influencers with large numbers of underage followers, such as Miley Cyrus, Cara Delevingne, Kristen Stewart, and social media influencers Luka Sabbat and Tavi Gevinson. The complaint also contained an email sent from a Juul customer service address advising a young customer how to get around age restrictions. In the email from [email protected] dated Feb. 21, 2018, the complaint says, “Don from the ‘Juul Care Team’ told a consumer whose order had been canceled due to an age verification failure: “The legal age to purchase nicotine products in Milton, Mass. is 21 years old and above. If you have friends or relatives in Quincy, Mass.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Juul bought ad space on kids' websites, including Cartoon Network, lawsuit allegesOver the past year Juul has faced criticism and scrutiny over its role in what public health officials call an 'epidemic' of teen nicotine addiction.,
Baca lebih lajut »
Juul Advertised Its Products on Kids' Websites, New Lawsuit SaysJuul Advertised Its Products on Kids’ Websites, New Lawsuit Alleges
Baca lebih lajut »
Juul Advertised Its Products on Kids' Websites, New Lawsuit AllegesA new lawsuit filed in Massachusetts alleges that Juul Labs advertised its e-cigs on websites specifically meant for kids and teenagers.
Baca lebih lajut »
Juul bought ad space on kids' websites, including Cartoon Network, lawsuit allegesOver the past year Juul has faced criticism and scrutiny over its role in what public health officials call an 'epidemic' of teen nicotine addiction.,
Baca lebih lajut »