Jollibee Group celebrates its 45th anniversary with strengthened partnerships
Jollibee Foods Corporation strived to only work with reputable suppliers that share the same passion for food quality, food safety, and go beyond these to extend themselves towards driving sustainable operations.
Beyond common values, the longstanding cooperation of JFC and SMFI is attributable to strategically aligned goals further strengthened by mutual respect, transparency of business directions and challenges, and commitment to find solutions to address ever-changing consumer demands. Both JFC and SMFI’s commitment towards improving its impact towards society and environment has been manifested in each company’s sustainability architecture.
On SMFI’s end, its sustainability agenda focuses on four overarching goals which are to establish a circular economy approach by 2040, to achieve Net Zero by 2050, to uplift the lives of at least 15 million people by 2030, and have a fully sustainable and ethical supply chain by 2040.
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