From the end of the Pa. primary through August, John Fetterman spent $1.8M on Facebook and Google ads. Mehmet Oz? Not so much. In that time, he's only spent $166k. via Elaijuh and JonathanTamari
While the Democrat’s social media machine rolled up memes, donations, and likes, his Republican rival for U.S. Senate, Mehmet Oz, was dark on one of the world’s most popular platforms.
Fetterman spent more than $1 million on Facebook and Instagram from the primary through mid-September, according to an NYU Ad Observatory aggregation of data from Meta, Facebook’s parent company.Nor was Oz spending advertising dollars elsewhere — when he didn’t have Facebook advertising, he wasn’t running TV or radio ads, either. The Fetterman campaign, flush with cash, went off air for only a few weeks.
“Its been underfunded for a long time,” Rodgers said. “I think it’s caught up and made incredible progress.” It’s like an investment, and the money compounds over time. The more you raise online, the more you can spend to keep bringing in the cash. But if people aren’t biting, or donating, digital ads can be on the chopping block.Fetterman has barreled through the election with a steady flow of small-dollar donations
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