After a lean development season, one writer went back to execs to ask what he’s doing wrong in the room.
But Roderick Kramer, an organizational behavior professor at Stanford business school who co-wrote the 2003 paper “Assessing Creativity in Hollywood Pitch Meetings” and pitched shows himself in the ’70s, told me not to fret because a sales mentality would actually hurt. Calculating what the buyer needs creates a generic pitch instead of an original one.
There were several ways I could improve but only one which allowed me to network with powerful executives without even pitching. I called the people who have turned down my pitches and asked them where I went wrong. When Botnick was at Warner Bros., they created a document on how to pitch, suggesting you start with an exciting cold open before explaining the premise, which works well and I’ve done. But if I was still worried, Adler said she recently heard an immaculate pitch from someone who’d never done it before. “It was personal, it was funny, it was short, it had something to say about the world we hadn’t heard before.
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