Joe Cohen, a live sports broadcasting pioneer, played a big role in helping the WWE reach wider audiences. He hopes to do the same for the XFL.
” circles back to Staples Center for another episode of its emblematic series – still a tent pole on USA Network, but “SmackDown Live” is switching to a new deal this fall with Fox. The 72-year-old Cohen plans to drive from his Pacific Palisades home Monday afternoon to reconnect with McMahon and talk more business strategies.In 2001, McMahon’s “He Hate Me” challenge to the NFL with a prime-time spring league quickly imploded with NBC as his major partner.
“What’s most interesting this time is while Vince is used to controlling the entire program, just as he does completely with the WWE, there’s a bit of a cultural shift to see him giving the production to the rights holder.” For this eight-market XFL rebuilt, Cohen says he’s only part of venue deals – Los Angeles, the 2001 XFL champion playing at the Coliseum, returns with a franchise aligned with Carson’s Dignity Health Sports Park.
“The AAF did a very good job with delivering a product that was attractive and watchable television,” said Cohen, noting CBS, TNT and the NFL Network gave it major-league production elements. “Vince is launching something that he has the financial wherewithal to carry out, which the AAF didn’t have.”
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