'I felt as if my spirit reached a point where I really needed to express this collection, not necessarily in a runway format, but in a FearofGod format.' Mel Ottenberg tracked down Jerry Lorenzo to discuss his vision for American fashion.
had not yet held a proper runway presentation in its decade of existence. It makes sense, then, that Lorenzo chose the Hollywood Bowl as the site of FOG’s fall/winter 2023 show, an embodiment of California comfort and L.A. luxury. After the show, our editor-in-chief
OTTENBERG: First of all, congratulations. I don’t know if there’s been a fashion show at the Hollywood Bowl before, but it’s a great idea. LORENZO: I guess that’s just a blessing if it is. Again, we started this two years ago with the same perspective. I’d like to think that what we’re proposing somewhat transcends the current appetite. There’s an instinctual understanding of what’s missing in the market, and we’re just attempting to provide something that we feel doesn’t exist.
OTTENBERG: Because you have this clear vision, right? It’s just gotten better and better over time, and now it’s time to show it. How do you evolve through seasons? Do you wear your stuff and then think, “Oh, I want this to just be a little more likeLORENZO: No, it’s that simple. I don’t have an intention to change our message. I just have an intention to make it clear and better and better each year. I don’t think we’re going to have this crazy different point of view a year or two from now.
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