Plus, she shared her own perfume ritual.
is about to win an Oscar. She's about to play the Super Bowl Half Time Show. And, according to industry sources, she's about to make an absolute truckload of cash with her latest fragrance.. The perfume racked up 100 million dollars in its first year alone. Asreports, her sweet-smelling empire has grown to 25 scents and $2 billion dollars.
The title for the fragrance was inspired by none other than Warren Buffett, Lopez revealed at a press event in New York City. "He told me something that really resonated with me. He said, 'a brand is a promise,'" she explained to a crowd of sleepy beauty editors.
The scent is reportedly poised to grow Lopez's fragrance franchise by 30 percent, as Dilesh Mehta, chairman and chief executive officer of Designer Parfums, told the WWD. J. Lo stays winning, and she stays smelling good, too.
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