If you loved Alicia Keys's 2020 Grammys hairdo, you're in luck. The creative forces behind the look are teaming up on a new hair accessories line
. “It was truly the most fun I’ve had working with another artist,” says Behr, recalling the natural creative chemistry that she and Nai’vasha shared while bringing the looks to life. “She has a natural eye for texture and pattern and loves experimenting with her work,” Behr continues. “This made the collaboration process so effortless.” Of all the looks, there was one in particular, a layered placement of rich gold flowers pinned to Keys’s cornrow updo, that would spark something bigger.
“We wanted to build gilded armor—something that felt strong, but had a delicate flexibility and sense of movement,” explains Behr. “This is how we both spoke about women’s strength; something that is both strong and beautiful, fluid, and magical. We wanted to carry the golden material, delicate nature, and movement through all the pieces.”
Finding the right balance between versatility and statement-making shapes and adornments was also important. “As a designer, I’m most drawn to the larger-than-life ornate designs—the ones that are super dramatic and allow you to let your full creativity flow,” explains Behr. “After designing those, I distill elements from the materials and shapes to make designs that are easier to wear. It was important from the beginning that these pieces be accessible—not only in the hands of a professional.
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