Quibi executives are in conversations with at least four big brands, including Proctor & Gamble and Anheuser-Busch InBev, multiple sources confirmed to Business Insider.
Hollywood exec Jeffrey Katzenberg's yet-to-be-launched mobile streaming video service, Quibi, is courting several big name advertisers to secure upfront ad deals.
While Quibi was first asking for an upfront ad commitment of $25 million, that figure has now whittled down to the $8-$10 million range, a source told Business Insider. Business Insider does not know of any contracts or deals that have yet been finalized, and Quibi is still in active negotiations with a number of big name brands, multiple sources said. According to, advertising could account for anywhere between 24.9% to 30% of Quibi's revenue, depending on the number of subscribers it is able to get.
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