JCPenney shed some light on its decision to drop Apple Pay from its retail store and digital platforms:
The retailer suggested that Apple Pay wasn't a popular payment method among customers.The Visa regulation deadline, which was initiallyIn ato TechCrunch, JCPenney noted that it wasn't ready to comply, so it instead switched off all contactless payment options, which included Apple Pay.
Beyond Apple Pay, the large scale roll out of contactless cards in the US could be hindered by these regulations.Major US issuers and networks
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JCPenney has removed Apple Pay support from its stores and app without giving a reason, and customers are furious'No Apple Pay=no business from me. I will be shopping elsewhere,' one JCPenney customer said.
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