Jay-Z and Roc Nation have announced that they’re the new “live music entertainment strategist” for the NFL
The league aligning itself with one of its most outspoken proponents is likely a strategic move after years of bad publicity, and reports all suggest a focus on “social change” will arise from the partnership.
According to ESPN, the new deal has the potential to boost the, which focuses on education and economic advancement, police and community relations, and criminal justice reform. “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” NFL commissioner, Roger Goodell told ESPN. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.
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