Jason Kelce stars in a new ad campaign for Philadelphia-based convenience store Wawa with help from his wife, Kylie Kelce
Jason and Kylie Kelce have further proved that their Philly blood runs deep by teaming up with local convenience store chain Wawa.In a behind-the-scenes clip of the project shared via Instagram, Kylie sat perched in a director’s chair while Jason was on set.The clip featured Jason carrying armfuls of groceries into their house from the car. The ad spots, according to a Wawa press release, were conceptualized to highlight the couple’s loyalty to the brand in their daily lives.
'Directing these Wawa commercials with Jason is similar to the way I manage every day with our family,” Kylie shared in the press release. “I try to go in with a plan, but distractions happen, so we just take everything in stride and do our best.” She added in her statement, “Now that Jason is retired from playing football and our girls are heading back to school, our days at home look so different than they did a year ago at this time. At the end of the day, Jason and I are a team, trying to keep our household running smoothly in all the chaos, just like so many other families.
'I found out years later that he thought there was evidence in his profile that he played for the Eagles and he said, ‘Well, there was a picture of a TV screen’ on a game, I guess when he was injured, that was part of his profile,” she said during a September 2023 episode of Jason and brother Travis Kelce’s “New Heights” podcast.
Kylie added, “His profile at the time was, something to the effect of, ‘I want to have deep meaningful conversations and talk about getting married and having kids,’ jokes on him. Who got the last laugh?”Kylie and Jason went on to welcome three daughters: Wyatt, 4, Ellie, 3, and Bennett, 18 months. When it comes to expanding their family further, the couple are still on the fence.
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