Kushner and campaign chief Brad Parscale regularly hold strategy sessions on how to improve messaging about Trump's accomplishments to small-dollar donors, according to people with direct knowledge of the matter.
Kushner also has pushed for the campaign to spend more money on the digital fundraising operation rather than relying on more traditional methods such as mailers.
As recently as Thursday, Kushner met with campaign leadership, including campaign chief Brad Parscale, along with Republican National Committee Chair Ronna McDaniel. Parscale was the campaign's digital director in 2016. Kushner, as an advisor for Trump's first presidential run, had the campaign use Facebook and other social media platforms to make pitches to voters.
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